INTERNAL PRESS RELEASE
For employees, customers, suppliers and other partners in Tildas Group A/S

Tildas Group A/S acquires Intoy A/S and strengthens existing product portfolio with Studio Pets, Gemex etc.

The owner of Intoy A/S – Ole Iversen – has on 1. May 2020 sold the toy company Intoy A/S – www.intoy.dk – to Tildas Group A/S and Ole Iversen will join the Board of Directors and shareholders in Tildas Group A/S.

“It has for a long time been a desire at Intoy A/S to strengthen the sales channels in Sweden and Norway with our brands and especially “Studio Pets” and “Gemex” – which has just been named “Toy of the Year” in Sweden in the category “Arts and craft”. The opportunity was between building a sales organization in these countries or finding a partner. So when Tildas Group A/S approached us, the decision was easy to make, as Intoy’s strong brands and Tilda’s strong sales organization, looks like a perfect match. Key Accounts manager Jan Kvist Knudsen and purchasing coordinator Helle Johansson continue unchanged at Tildas Group A/S, but unfortunately we have to say goodbye to 3 other employees due to overlap I Tildas organization, says Ole Iversen, CEO of Intoy A/S”.

“It is with great pleasure that we today have completed the acquisition of Intoy A/S, which is an important milestone in our strategy to create a strong toy wholesaler and distributor in Scandinavia. The acquisition is a good match between the two companies and contributes to making our current product range even more attractive to the benefit of our more than 2.000 customers in Scandinavia, says Mikael Haneskär, Chairman of the Board of Tildas Group A/S”.

On behalf of the board in Tildas Group A/S

Contact information:
Mikael Haneskär
Chairman of the Board
Phone +46 70-869 43 44

Tildas Group A/S – www.tildasgroup.com (consisting of Tildas Danmark A/S, Tildas Sweden AB, Tildas Norge AS) is a powerful, expanding Nordic toy
wholesaler, selling toys with and without licenses as well as proprietary products and creative articles for children. Our customers are the largest
retail and toy chains throughout Scandinavia and more than 2.000 smaller independent bookstores and toy stores.
We distribute a variety of brands such as CAT, Cry Babies, Jumbo, Trefl, Fart Ninjas and Gazillion but also well-known licenses including Bamse, Pippi
Långstrump, Peppa Pig, PJ Masks, Babblarna and Frozen. We also offer our own Scandinavian brands for outdoor activity such as bikes and go carts
from Nordic Hoj® and UV protection from Swimpy®.
Tildas Group A/S is majority owned by private equity company SMV Capital A/S – www.smvcapital.dk