INTERNAL PRESS RELEASE
For employees, customers, suppliers and other partners in Tildas Group A/S
Tildas Group A/S acquires Intoy A/S and strengthens existing product portfolio with Studio Pets, Gemex etc.
The owner of Intoy A/S – Ole Iversen – has on 1. May 2020 sold the toy company Intoy A/S – www.intoy.dk – to Tildas Group A/S and Ole Iversen will join the Board of Directors and shareholders in Tildas Group A/S.
“It has for a long time been a desire at Intoy A/S to strengthen the sales channels in Sweden and Norway with our brands and especially “Studio Pets” and “Gemex” – which has just been named “Toy of the Year” in Sweden in the category “Arts and craft”. The opportunity was between building a sales organization in these countries or finding a partner. So when Tildas Group A/S approached us, the decision was easy to make, as Intoy’s strong brands and Tilda’s strong sales organization, looks like a perfect match. Key Accounts manager Jan Kvist Knudsen and purchasing coordinator Helle Johansson continue unchanged at Tildas Group A/S, but unfortunately we have to say goodbye to 3 other employees due to overlap I Tildas organization, says Ole Iversen, CEO of Intoy A/S”.
“It is with great pleasure that we today have completed the acquisition of Intoy A/S, which is an important milestone in our strategy to create a strong toy wholesaler and distributor in Scandinavia. The acquisition is a good match between the two companies and contributes to making our current product range even more attractive to the benefit of our more than 2.000 customers in Scandinavia, says Mikael Haneskär, Chairman of the Board of Tildas Group A/S”.
On behalf of the board in Tildas Group A/S
Chairman of the Board
Phone +46 70-869 43 44