As a marketing manager at Tildas Group your responsibilities will be to market our many toy brands for our customers and consumers. This include our own two brands Swimpy and Nordic Hoj

You will become part of branding efforts to uphold our position towards suppliers and Nordic customers by finding and adapting all parts of corporate communication to the desired image and reputation and by controlling the Tildas Group narrative.


Qualifications and characteristics

You have a degree in marketing, corporate communication or similar and preferably experience from the toy industry or similar.

Knowledge about Mailchimp, Photoshop and InDesign is a big advantage but not a requirement

You have a mindset that focuses on all relevant stakeholders, you are structured and you take responsibility for defining and completing relevant marketing and communication tasks which also includes to keep up to date with what new marketing possibilities.

Good English and Danish (or Swedish) skills in speech and writing.

While adapting to the needs of our consumers, customers and suppliers, you plan biannual marketing plans for many of our toy brands and ensure delivery of it to the end consumers

This may involve but are not limited to:

  • Online prerolls on YouTube.
  • Online remarketing
  • Organic and paid social media
  • Influencer marketing
  • POS
  • Instore marketing
  • Printed media
  • Etc.

B2B and e-Commerce

You will play a vital role in achieving our goals of growth as you will also be responsible for developing, maintaining and optimizing our future webshop.

With a data- and process oriented approach you will get to create online strategies adapted to the customer journey and an online presence that match our strategy. You will bring value to the team and you will work closely with our sales team. Along with our buyers, you will support sales with sales material and product presentations.


Among other things, your tasks are:

  • Be responsible for driving and developing all our websites.
  • Develop mailing lists and mailing flows.
  • Generate ideas for increasing sales
  • Develop and report sales results.
  • Project planning and quality control
  • Maintaining own WordPress sites (,, including SEO and tracking. Product data for the new webshop will automatically come from PIM
  • Develop our digital universe including relevant SoMe, newsletters, remarketing etc.
  • Define KPIs in corporation with the CEO
  • Ensure a clear image and brand in corporation with our Swedish product designer


Additional info

You will keep be in touch will our international suppliers, customers, partnert and collegues in Sweden and Norway.

The position is located in our Danish headquarter at Nydamsvej 19 C, 8362 Hørning, and visits at our Swedish office south of Malmö and at suppliers, customers and fairs should be expected .

Start 1/1-2020.

Contact person: CEO Steen Wæver Poulsen / +45 6025 9999



About Tildas Group

Tildas Group A/S is a powerful, expanding Nordic toy wholesaler, selling toys with and without licenses as well as proprietary products and creative articles for children. Our customers are the largest retail and toy chains throughout Scandinavia but also smaller independent bookstores and toy stores.

We distribute a variety of brands such as CAT, Cry Babies, Jumbo, Fart Ninjas and Gazillion but also well-known licenses including Bamse, Peppa Pig, PJ Masks, Babblarna and Frozen.

We also offer strong Scandinavian brands for outdoor activity such as bikes and go carts from Nordic Hoj and UV protection from Swimpy.

Our specialized staff comes from all over Scandinavia and provide a vast amount of toy experience and knowledge about the Scandinavian markets.

Tildas Group is the result of the SMV Capitals’ acquisition of Danish Bjerre & Co. (1/1-2017) and Swedish Tildas AB (1/7-17). The strategi is clear: We need to grow.

On 1/8-19 a new group CEO was appointed with the job of creating synergies and one single scalable company and to remove heavy processes and create growth.

Tildas Group wishes to become a successful B2B e-commerce company selling B2B product in the Nordic markets and selected European markets.